Casa500

Conceived within the rooftop of the Lingotto in Turin, Casa 500 embodies the principles that define Esperia’s approach to space: memory, perception, and emotional resonance.

The project preserves the authentic spatial essence of Giacomo Matté-Trucco’s and Renzo Piano's original architecture while opening it to light, reflection, and collective experience.

Developed for Fiat within the broader renewal of the Pista 500, it transforms a historical industrial volume into a living museum — a space where architecture becomes narrative, and history turns into atmosphere.

Through its restrained geometry and luminous continuity, Casa 500 invites visitors to rediscover the pleasure of inhabiting space, not just moving through it — the very idea at the core of Esperia: space as experience, balance, and identity.

3 Generations

Made of Italy

The exhibition unfolds through eight thematic areas, weaving together past and present, history and innovation. From Legacy, an intimate space of images and stories, to Made of Italy, dedicated to timeless Italian design; from the vintage charm of the Poster Collection to the interactive Digital Counter; from 3 Generations, exploring the evolution of every design detail, to Social Relevance, where the 500 mirrors society itself; and finally, Foreseeing the Future, a vision suspended between yesterday, today, and tomorrow, framed by the ever-transforming Lingotto. The journey ends with a flexible space for temporary exhibitions, always ready to reinvent itself.

Legacy

3 Generations

Poster Collection

Digital Counter

Casa 500 is also a manifesto of sustainability: reclaimed wood and metal, surfaces that purify the air, fabrics made from ocean plastics, and endlessly recyclable materials. Every choice reflects a simple principle — Reuse, Reduce, Recycle — turning design into a conscious gesture towards the future.

The Legacy

The Tree

Green sofa close

Green sofa for conference

The Green Sofas — an Esperia object

Designed as part of the Casa 500 project, the Green Sofas translate the spirit of Esperia into a tangible, collective experience.
Two large modular pieces — each nearly three meters wide — can merge into expansive, continuous islands or separate into smaller independent seats, adapting fluidly to different configurations: from open lounge to conference setting.

Their geometry recalls a Tetris-like landscape, inviting visitors to lie down, look upward, and imagine the future — as if resting on a soft green field under an interior sky.
Beyond comfort, their value lies in movement and transformation: the possibility of changing shape, of turning furniture into landscape, of making space itself performative.

In this sense, the Green Sofas embody the essence of Esperia: design not as a fixed object, but as a living medium that enables experience, balance, and imagination.